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عمومی::
بازار کسب و کار
Business Markets
5)' providing a solution for customers, the product is the central force of business marketing strategy The firm's ability to put together a line of products and services that provide superior value to customers is the heart of business marketing manage- ment.
Formulating Business Marketing Strategy
A business marketer's marketplace identity is established through its brand and through the products and sendees it offers.
Drawing on such tools of demand analysis as business market segmentation and market potential forecasting, the marketer evaluates opportunities and selects prof- itable market segments, thus determining the direction of product policy.
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